(2004-10-21) Rushkoff Persuaders Event

Douglas Rushkoff will be speaking at a launch event for the PBS/Front Line piece The Persuaders in NYC Oct26. Reservations required. America is awash in messages suggesting to consumers what they should buy, whom they should trust, and what they should think. Producers Barak Goodman and Rachel Dretzin, acclaimed for their previous Frontline special The Merchants Of Cool, now examine how these not so hidden persuaders - ad (Advertising) people, copywriters, market researchers, pollsters, consultants, and even linguists - have refined techniques to influence Decision Making of all types. After previewing a section of The Persuaders, the panel will discuss how marketers are now targeting their messages to individual consumers.