(2005-02-23) Scoble Marktg Blogs Need Rss

Robert Scoble slams a fellow Microsoft employee for building a lame marketing website with no RSS (among other flaws). If you don't have RSS, how will anyone who is a connector build a relationship with your site?... Sorry, if you do a marketing site and you don't have an RSS feed today you should be fired.

Michael Gartenberg and Eric Peterson http://weblogs.jupiterresearch.com/analysts/peterson/archives/006637.html. |disagree I would say:

• if you're spending $100 for a static 3-page site, then you don't need RSS.

• if you have a product with no hope of consumer Engagement, then you don't need RSS. You probably don't need a website at all. But why is anyone buying your product?

  • (later) maybe it's not about engagement, but just about informing (in either direction)

• but if you want that, then you have to embrace the Products Are Conversations mentality, and thus your website probably needs some stream of flow, and thus you need RSS.