(2006-12-10) Wilson Yahoo Deportalization

Fred Wilson started a long thread on Yahoo and the "De-PorTal-ization" of the Web. Yahoo! needs to offer its users and customers (advertisers) the ability to get the same experience they get on Yahoo! all over the web. They need to stop thinking about keeping their audience on Yahoo.com and start thinking about serving their audience wherever they are on the web. They need to stop thinking about selling ads on Yahoo.com and start thinking about selling WebAd-s all over the web. I think I agree more with some of the commenters who focus on the Personalization of the web. (Not to mention the Portal Collaboration Roadmap.)

Other bits on de-PorTal-ization.