(2007-03-01) Wired Yahoo Blew It Ad Business

Fred Vogelstein in Wired Mag says Yahoo blew it with their WebAd business under Terry Semel's tenure. When Yahoo decided it was going to buy Overture in 2002, Overture dominated search-related advertising; its revenue was two times Google's. By the time the deal was actually announced in 2003, the two companies were neck and neck. Two years later, Google's revenue was 2.5 times Overture's.


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