(2007-04-13) Google Buys Doubleclick

Google is buying DoubleClick from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year... The sale brings to an end weeks of a bidding battle between Microsoft and Google. Microsoft has been trying to catch Google in the online advertising business, and the loss of DoubleClick would be a a major setback.

Microsoft is urging Anti-Trust review. That's the Irony Of The Day.

Om Malik interviews Mark Kingdon of Organic Inc

Fred Wilson thinks Google has become a BigCo.

• note exit of Dodge Ball guys from Google. The whole experience was incredibly frustrating for us - especially as we couldn't convince them that dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the Mobile + social space.