(2007-12-31) Mcclure Pirate Metrics

Dave McClure has a presentation on "MetRics for Pirates", using the AARRR Sales Funnel/Life Cycle model. (Acquistion, Activation, Retention, Referral, Revenue)

Update: lots of presentations use that model now.

Hmm, when you have a complex product (like something in the Self Improvement category), do you need to split Activation into 2 levels and push out Retention (90 days instead of 30 days, or some metric of repeated cycles of activity)?

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