Hero's Journey

In narratology and comparative mythology, the monomyth, or the hero's journey, is the common template of a broad category of tales and lore that involves a hero who goes on an adventure, and in a decisive crisis wins a victory, and then comes home changed or transformed.[1] The study of hero myth narratives started in 1871 with anthropologist Edward Burnett Tylor's observations of common patterns in plots of heroes' journeys.[2] Later on, others introduced various theories on hero myth narratives such as Otto Rank and his Freudian psychoanalytic approach to myth,[3] Lord Raglan's unification of myth and rituals,[2] and eventually hero myth pattern studies were popularized by Joseph Campbell, who was influenced by Carl Jung's view of myth. https://en.wikipedia.org/wiki/Hero%27s_journey

relevance to Product Management/Product Design

• 2019: thread with Buster Benson: What non-game web/app does best at selling/leading user on complex Hero's Journey of accomplishment?... I was thinking of cases, typically a business, where you have a medium sized group that signs on for the concept. But you're trying to get 50% of them to succeed. Buster: Almost all health/behavior apps I've build and/or evaluated have a ceiling of ~15% success rate defined as 3-month retention. Not 50%. I have lots of ideas why but not many ideas for how to improve that. The "truefan" % that I've seen is closer to 3-5% of an audience...
• Who Do You Want Your Customers To Become?
• Bad-Ass
• Compelling
• 2019-04-03-PearsonMarketing101The3SubtleLawsOfMarketing
• Movement
• 2018-05-02-HowAppsCanShapeYourFutureSelf
• 2017-09-21-IdentitybasedHabitsHowToActuallyStickToYourGoalsThisYear
• EyalHooked
• Evernote 2019-06-28-AUnicornLostInTheValleyEvernoteBlowsUpTheFailFastGospel: When we were a movement, we weren’t a business.
• Can we create an Enabling Environment for people? (2020-02-20) Matuschak On Primer
• That makes people more sane? (2020-07-11) Hons QAnon As ARG
• oh crap: Intervention Roulette