(2008-02-28) Mace How To Beat Google

Michael Mace on how to beat Google (in the context of the Microsoft/Yahoo deal). Google is extremely good at designing for Usability. Its interfaces are clear, uncluttered, and generally self-explanatory. Utility is the ability of a product to solve a major (Compelling) problem for a user. That requires the designer to get inside the head of the target customer, understanding not only his or her rational needs but also the emotional landscape. Google is terrible at designing for utility. (Product Development)