Compelling

irrestible

buzz word for Product Development: what's the compelling reason for someone (an Ideal Customer) to buy/use your product? (vs the Status Quo)

Is your product a painkiller or a vitamin?

Great products and companies do 1 of 3 things: Get You Laid (Get Laid, Sex), Get You Paid (Get Paid, Make Money), Get You Made (Get Made, Power, status (a-list), made/paid/laid). “How does your solution tap into the emotional, powerful, evolutionary needs that we as humans have?”, asks Dave McClure. (EvoPsych)

cf customer success, job to be done