(2008-04-23) Eee Cell Phone

AsUs, makers of the EeePc, is hoping to bring the same magic touch to Cell Phone-s by taking a totally opposite strategy: Instead of targeting consumers with limited computer experience and tight budgets, including seniors and children, ASUS is aiming directly for corporate road warriors. Instead of limited functionality, ASUS's cellphone will offer just about everything but the kitchen sink. The smartphone, called the P527, recently popped up for sale in the U.S. ASUS's charge into the North American market follows in the footsteps of fellow Taiwanese electronics company HTC, which began raising its profile and manufacturing high-end cellphones under its own brand in 2007. HTC is expected to be the first company to manufacture a cellphone based on Google's Android technology tools. The P527 costs $500+ (unlocked, not sold through any carriers yet), and uses Windows Mobile (blech).