(2009-01-09) Tapulous Iphone Ipodtouch
A leaked memo from TapulOus gives some interesting insight into Mobile, IPhone, IPod Touch, Off-Line, Computer Game markets.
The majority of our users are now using an iPodTouch. Leave Silicon Valley (or just hang out with your younger cousins), and you'll find a world of teenagers and consumers who weren't ready to take the plunge on the iPhone (maybe they don't have a phone yet, or they're locked in multi-year contracts with their current carrier), but have now upgraded their IPod-s to a shiny new Touch. In the process, they've upgraded from a great music player to a networked handheld music and gaming device.
Who'd've thunk in July of 2007 that Apple would be rivaling Nintendo and Sony for leadership in the handheld games devices market? Well, six months into the App Store, there are three times more games available on the AppStore than for the Nintendo DS, five times more than for Sony Play Station Portable - and, says Business Week, Apple is on track to sell as many game-capable handsets in twelve months as Nintendo, the current market leader, has sold in its most recently reported 18 months.
At Tapulous, we're still getting used to that idea, and trying to shake our habits of assuming that all our users are above the legal drinking age, on an iPhone, and always online.
(Heh, I guess my Nokia N810 use isn't as retro as I thought.)
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