(2009-01-15) Godin Real Estate Start Newspaper

Seth Godin thinks a Real Estate agent office should start a local Newspaper. Assume you've got six people in your office. Each person is responsible to do two things each day... It will cost you nothing. It will become your gift to the community. And it will be a long lasting asset that belongs to you, not to the competition. (And yes, you can do this if you're a plumber or a chiropractor.)... Own your Zip code. The next frontier is local, and this is a great way to start. No, that doesn't solve the Journalism problem...