(2009-01-15) Katz Author Platform

Joe Wikert interviews Christina Katz about the Author Platform concept. If others already recognize your expertise on a given topic or for a specific audience or both, then that is your platform. A platform-strong writer is a writer with influence... I work mostly with writers looking to develop a platform from scratch, as opposed to established experts looking to expand or modify a platform, so I find it helpful to define a platform as a promise writers make to not only create something to sell (a book), but also promote it to the specific readers who will want to purchase it... After clarifying a platform, creating a Context becomes the next step. Creating context is key to platform development because writers need to attract a base of readers... and naturally this takes time and patience... and eventually content. But without a context for your content that resonates with readers, a writer is really missing a wonderful opportunity to create Community. Her book is Get Known Before The Book Deal ISBN:158297554X