(2009-04-30) Kirsner Fans Friends Followers

Scott Kirsner's book FansFriendsAndFollowers tries to address the two biggest challenges facing artists today: how do you cultivate a big audience for your work, and how do you leverage that audience to support your career financially? I wrote Fans, Friends & Followers to address those challenges with useful strategies, examples, explanations, and first-person success stories. It includes an overview of the tools, sites, and services that pioneering artists are using to create a new relationship with their audience. The heart of the book is a collection of thirty interviews with visual artists, comedians, animators, documentary filmmakers, musicians, writers, and others who've pioneered new ways to build a creative career online (and off.) It delves into the business models that can support leaving the DayJob behind. (Book List, Creative Industries)