(2010-07-19) Hawthorne Apollo Personalized Newspaper

HawthorneLabs plans to develop an online Newspaper offering with heavy Personalization. Apollo is quite similar to Pandora in that it uses an algorithm (using factors such as time spent on articles, sources favorited, articles liked/not-liked as well as social elements like Twitter and Facebook mentions and similar peoples’ tastes etc.) to help users discover the best content for them in a variety of categories (Top News, Business, Tech, Sports and so on). The app crawls thousands of the top blogs and news sources on the Web within said categories, ranks them, and clusters related articles together. Starting with a $5 IPad app (one-time cost?).