(2010-08-20) Maurya User Cycle

Ash Maurya is testing a new UserCycle service, a CRM for WebApp-s, to manage customer Engagement/dialogue.

Oct'2010: he's adjusting the positioning. U S E Rcycle is lifecycle marketing software that helps companies turn their users into passionate customers. It specifically lets you target your users in real-time based on how they behave with your product.... Every product has a user Life Cycle. For a web-based product or service, the user lifecycle describes the path a user takes from first landing on your website, to signing-up and using your product, to eventually becoming a passionate user. Refers to Joshua Porter's Usage Lifecycle model and Dave McClure's AARRR Metrics. Lifecycle Marketing is targeting your users with differentiated messaging based on where they are in the lifecycle.