(2010-09-16) Maurya Startup Iterating Experiments

Ash Maurya says Lean Startup is a rigorous process for iterating from Plan A to a plan that works... (Many of them) struggle with one of the most fundamental concept that undermines their efforts – the ability to correctly define and run experiments.

Each box in the Business Model canvas (see 2010-08-15-Maurya Documenting Lean Startup Business Model Hypotheses) needs experiments to validate it. Randy Komisar/JohnMullins describe a great technique in their book: “Getting To PlanB” for going from what they describe as a “Leap of Faith” to a testable hypothesis.

The final step is then attaching a measurable metric to the hypothesis and tracking it on a weekly Dash Board.