(2010-09-21) Buster Benson His Journey To Enjoymentland Readwrite

Buster Benson & His Journey to Enjoymentland. He’s now busy building up a one-man show company called Enjoymentland.

His current projects include an iPhone app called Locavore and a soon to be launched web service called Health Month.

“I probably work best as a one person company,” Benson explained.

Locavore: an iPhone App for Foodies

He started Enjoymentland about one and a half years ago, with the first product being an iPhone app called Locavore

Benson soon discovered that there’s a US government body that consolidates all seasonal information across the States, but publishes it in a very bad way. So he got permission to use that data and turned it into an iPhone app.

Product Philosophy: Fun & Fulfilling

Another of Buster Benson’s interests is game mechanics – and how things like motivation and reward can be used in web applications. His latest product, Health Month, is a game-style app that uses those features to help people manage their health.

From Erik to Buster: Name Changes & Branding

The initial name change, from Erik Benson to Buster Butterfield McLeod, came about after a difficult period when he quit Amazon and went through a divorce from his first wife. After starting The Robot Co-op with friends in 2004, which he described as a kind of “lifestyle company” because he worked just 4 days a week, he decided to change things up even more and “take a vacation from myself.”

The personal developments he’s gone through have “infused my products with a bit of silliness and quirkiness [which is] definitely in line with my vision for how to run a company and build products.”

Product Development Should be Fun