One Man Show

Someone making a living on their own. I think of it as a one-person "company": being a freelancer or consultant doesn't smell the same (where as they do fall under the Free Agent umbrella). Is that implying a requirement on having a "product"? Not sure...

NanoCorp notes

Unit Of One, Brand You, Portfolio Life, ultimate SmallCo, Life Style Company, Micro ISV

http://www.unitof1.com/ community

Rob Walling wrote the Micropreneur's Manifesto and Start Small, Stay Small.

often start as a Side Business

typically requires BootStrapping