(2011-02-15) Seesmic Salesforce Social Crm

Social Media app maker Seesmic has raised $4 million in new funding in a round led by SalesforceCom, a deal that the startup says will help it reach more enterprise users. Seesmic, which has now raised $16 million in total, began working with Salesforce.com last year, when it integrated Chatt Er — the CRM giant’s internal social media tool — into Seesmic Desktop. Billed as a “Facebook for the Enterprise,” Chatter competes with the likes of Yamm Er and SocialText, but has the advantage of being sold into Salesforce.com’s existing base of hundreds of thousands of business users.