(2011-05-31) McKenzie FogCreek Marketing

Patrick McKenzie did some Marketing Consulting for FogCreek this year. Five years ago, Fog Creek was a successful software company. Today, Fog Creek is a successful SaaS company with a sideline in selling downloadable software. This changed the company, but the company didn’t change with it... The website is a shipping software product of the company. It deserves the same level of attention to detail, monitoring, focus, and internal resources that Fog Creek’s other software products get. Revamping the website was only one facet of how we’re pushing forward on marketing. We’re going to talk later about SEO, email marketing, other enhancements we’ve made to our site and products, and a variety of other topics. Hmm, can't find any such updates.