Patrick McKenzie
at Stripe Atlas https://www.kalzumeus.com/2016/09/09/im-joining-stripe-to-work-on-atlas/
was big consultant for awhile: (2011-05-31-MckenzieFogCreekMarketing)
- e-commerce conversion https://www.kalzumeus.com/2014/05/12/conversion-optimization-in-practice-baconbiz-2013-presentation/
- SEO https://www.kalzumeus.com/2010/01/24/startup-seo/
originally: developer of Bingo Card Creator
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