(2011-07-22) Highrise Splashpage Abtest

Thirty7 Signals made some big changes to their Splash Page which significantly increased their conversions (A-B Test). The long form page had a 37.5% increase in net signups compared to the original. Oddly, by the time they posted this info, they had undone the biggest change (running everything together into a single "Long Sales Letter")! I Commented.

Aug02: I wanted to share some of how we approach and implement A/B tests like this.

Aug23: The Person Page was far shorter. There was less information about Highrise. However it had a 47% percent increase in paid signups than the Long Form design. Why exactly was the Person Page working? What might happen if we added more information to the bottom?... Please note: What works for us may not work for you. Please do your own testing. Your conversion rates may suffer if you copy us.

Sept20: on picking a sample size, etc.