(2012-02-10) Dhh Lifestyle Startup

DHH on the fact that you can build a Life Style Company Start Up on your own terms (e.g. part-time), and seeks a new word for this. Start Up is a great one, but I feel like it’s been forever hijacked for this narrow (aka Burn Out) style, and “starting a business” just doesn’t have the sex appeal. Any suggestions? The thread quickly settles on BootStrap!