Life Style Company

SmallCo (sometimes a One Man Show) not Built To Flip, nor really Built To Get Big. But designed to generate enough cash flow to make a decent Life Style for all participants, often tied to one's personal Value-s. http://en.wikipedia.org/wiki/Lifestyle_business

aka Life-Style Business

Jason Fried finds the label insulting. So does Hillel Cooperman.

Maciej Ceglowski calls this the Barely Succeed model.

Dan Dodge notes this is not a good candidate for Venture Capital (or even Angel Capital). Ergo must BootStrap/StairStep into profitability.

Can relate to Slow World. But not necessarily.