(2017-07-20) Freshdesk Owner Freshworks Acquires Joe Hukum As It Plans A Move Into Chatbots

Freshdesk owner Freshworks acquires Joe Hukum as it plans a move into chatbots

After raising $55 million last year to build its business beyond its existing help desk services, today Freshworks (the parent company of Freshdesk) has made an acquisition to help it fill out that strategy. The company has acquired Joe Hukum, a startup out of India that offers a platform for businesses to build their own chatbots.

This is Freshworks’ eighth acquisition in two years, and comes in a small series of acquisitions it has made in the area of artificial intelligence, specifically “neuro-linguistic programming” (also abbreviated “NLP” but not to be confused with natural language processing): the other two acquisitions were of Chatimity and Frilp. Freshworks said it will use the tech and talent from the three startups to launch chatbot-powered solutions.

companies are looking for more efficient and less expensive ways to provide basic information and help to their customers, and many have their sights set on chatbots as a viable solution, notwithstanding that a lot of what is being built right now still in its very early stages.