(2018-01-24) Jordan Breakfast Club Training Chatbot The Shorty Awards

Michael Jordan's Breakfast Club Training Chatbot - The Shorty Awards

The objective of Jordan Brand's training chatbot is to be the platform elite athletes look to for training and performance advice. (CoachBot)

Once morning comes and 6:23 am hits, each user gets a personalized message from the trainer of the Breakfast Club, Alex Molden, who asks you if you're ready to accept the daily challenge. The user then goes through a daily training program, each routine focused on one or more three core areas: strength, speed and reaction.

Throughout each workout, users are prompted to provide feedback on how the workout is going, and the brand connected with super users directly.


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