(2018-03-01) Evernotes Desire To Be The Workplaces Virtual War Room For Projects

Evernote's Desire To Be The Workplace's Virtual War Room For Projects. The company is taking its next step from giving an individual a professional digital Moleskine, to giving teams a virtual war room where they can “gather” to work on projects.

This week, Forbes reported that Evernote pushed into the collaboration space with the launch of Spaces. It’s a feature set that’s baked into the company’s Business offering

it’s putting Evernote in direct competition with many that are in the Future of Work space — and it’s a crowded marketplace. (CollaborationWare)

Erik Wrobel, Evernote’s chief product officer told me in an email interview.

He doesn’t see this as necessarily a competitor to the likes of Google Docs, Quip, Dropbox Paper, Pingpad, or Office 365. Rather, Wrobel described it as being complementary.

"Our integrations with Slack, Salesforce, Google, Microsoft, Apple and others help keep our customers’ teams focused on the job they need to do, instead of on finding the information.""

Think of Evernote’s purpose, if you will, as being a notebook. When you have one, you’re scribbling notes, thoughts, ideas, appointments, tasks, drawings, or inserting clippings of articles and other pieces of content in-between pages. Now if you extend that perspective to a meeting room, you might have a virtual area where multiple people aren’t just working together in a single document, but are completing a project in a whiteboard, so to speak.