(2018-05-24) Ford Cms And Crm
“We are trying to connect our content to our sales funnel.”
companies know how they get customers, and they know how to publish, but it’s hard to put the two together.
“marketing automation platforms” and mentioned that there are many products like Marketo, Pardot, HubSpot, and others that let you automate part of your sales process. I’ve spent time looking through many of these products since then, and they’re all good one-stop solutions. So why are people coming to us asking to spend money to build something large and customized, instead of, for example, signing up for HubSpot?
most marketing automation platforms are focused on…marketing. Sales. Taking people from Copper to Bronze to Gold. Our clients often have a different focus. They need to work relationship management into their products in smart ways.
What is a Funnel?
What is CRM?
There are lots of CRMs, but the big one is Salesforce.com, followed by Salesforce. Whether you like or hate Salesforce doesn’t particularly matter. It’s called Salesforce because they have forced everyone to use it for sales.
What’s a CMS?
And then there’s WordPress, the Salesforce of CMS’s.
No heads anywhere!
everything is “headless.” This means that CMSes, CRMs, everything—they don’t make HTML pages for your browser any more. They’re APIs (Headless CMS)
API is just a fancy way to say “funnel”
Designing a funnel and thinking through your business is a form of data modeling and API design. Your marketing person is probably the best high-level API strategist in your company. They just don’t know it.
Why now?
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