(2019-02-05) ProductBoard Raises Further $10M For Its Product Management System

ProductBoard raises further $10M for its product management system. The cloud software is designed to bridge the gap between customer feedback and feature requests and a company’s product road map, thus doing away with the use of disparate tools such as chat apps, email, spreadsheets and PowerPoint.

Productboard draws from the so-called “Product Excellence” framework, an approach to product management that emphasizes getting the right products to market faster through “deep user insight, a clear product strategy and coherent road map.”

Different feature ideas can be prioritised based on objectives, an auto-calculated “User Impact Score,” and other criteria.