Product Management
setting direction for a product and making sure it happens
- performed by Product Manager (or sometimes called Program Manager)
- but in collaboration with rest of Product Team
- and within strategic context provided by product leader and executive team
not Marketing: excellent series from Martin Cagan: 2007-09-04-CaganProductManagementVsMarketing
Cagan Product Scorecard Metrics http://www.svpg.com/the-product-scorecard/
if you're lucky it's new internet software Product Development: Agile Product Development
an ill-structured domain
a key is Focus; the precise application of the word No. (Adam Mathes)
the 3 games of Product Management
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