(2025-08-01) Category Pirates Marketing Flywheel Momentum Why Every Flywheel Needs A Native Analog Native Digital Duo

Category Pirates: Marketing Flywheel Momentum: Why Every Flywheel Needs A Native Analog & Native Digital Duo. The Marketing Funnel Funeral is one of our most-shared mini-books.

It struck a nerve because it named the truth many marketers already felt:

• “Funnels force conversion. Flywheels create conversation.”
• “Funnels don’t leak leads. They hemorrhage belief.”
• “Funnels are a legacy lie. Flywheels are the future.”
• funnels don’t create marketing momentum. They halt it. They assume customers are disposable and dumb.
• Marketing funnels make Facebook rich.
• Marketing flywheels make founders rich.

builds community, accelerates word of mouth, and compounds over time.

if The Marketing Funnel Funeral made you say, “Yes, I believe in flywheels!”… Then this mini-book answers: “How do I get my flywheel spinning?”

The marketing flywheel spins fastest when you build with a Native Analog, a Native Digital, and AI.

AI is the massive unlock that helps build your flywheel’s momentum.

But flywheels don’t run on algorithms. They run on belief. So, they need people (Supers, Partners, Bandmates) to make the machine go.

Let us introduce you to Jack, a Native Digital who helps spin our marketing flywheel.

Jack quickly figures out how new technology works. He’s a builder who likes creating things, just to see what happens.

one that would both give and get in a single motion:

• Give (to customers):
  • Problem: Customers were unsure of how to price their services.
  • Solution: Share national price benchmarks based on real market data.
  • Bonus: Make pricing strategy feel simple, not scary.
• Get (for company):
  • Problem: Customer leads were expensive and inefficient.
  • Solution: Use the pricing tool to collect prospect data automatically.
  • Bonus: Deliver instant value and generate leads with zero ad spend.

Eddie wanted to create a pricing tool that could take messy customer data and instantly turn it into useful recommendations, emailing respondents their results within 30 seconds.

Jack didn’t ask for a detailed spec. He put together Google Forms, Sheets, automations, and AI. Within days, they had a working pricing analytics product. It provided real insights, delivered automatically, and was personalized to every customer who completed the survey.

Jack brought the AI experimentation, speed, and technical muscle. Eddie brought the business context, strategic frame, and user insights. AI didn’t replace either of them—it amplified what they could do together.

Native Digitals are told: “Just go learn AI on your own. Figure it out. Ship fast.”

Native Analogs are told: “You’re behind. You’re slow. You need to upskill.”

Everyone stays in their isolated lanes, and nobody excels. Worst of all, people stop thinking about thinking.

Native Digitals are experimenting, adapting, and building faster with AI.
But they (often) lack the business experience to know:

• What is the business context that matters?
• What is a legendary quantifiable business outcome?
• What are the right questions to ask before I try to answer it?

Native Analogs have more business experience and proven POVs.
But they lack the technical know-how (and in some cases too much old thinking) to get an outcome via AI:

• Is this truly a bespoke AI thing or an off-the-shelf automation?
• Which automation or AI tech is best suited for this?
• Where do I even start? Is this thing on?

The challenge is that Native Analogs and Native Digitals speak different creative languages.

When Native Digitals and Native Analogs fail to work together, chaos happens.

But when both groups collaborate, exponential output emerges.

• Native Digitals puke, play, and produce.
• Native Analogs refine, reframe, and redirect.
• And AI becomes the amplifier for both.

The Flywheel Momentum Framework: 3 Steps To Accelerate Word Of Mouth With Superconsumers

Most marketing frameworks tell you to "attract" more customers.

That’s fine, but it misses the point.
The goal is to accelerate word-of-mouth.

The marketing flywheel isn’t a funnel with a conversion goal. It’s a [compounding] engine of belief and word of mouth, powered by your Supers and tuned by AI.

So, how do you get people talking?

(rest is premium)