(2026-02-12) Category Pirates What Happens When You Launch A Book In Public

Category Pirates: What happens when you launch a book in public? On March 17, our new book, Creator Capitalist, launches—and instead of quietly hoping the algorithm notices, we're doing our Lightning Strike for the book in public.

The decisions, the ad spend, the wins, the embarrassing failures—documented and shared as it happens.

Most launches are private because most launches are embarrassing.

We already showed you what happens when you run Amazon ads. We already showed you why the $100 book flips the math on paid marketing.

Now we’re showing you what it looks like to execute a coordinated launch using everything we’ve been teaching.

Two strikes. Two audiences. One bestseller. Sixteen weeks.

Strike 1 lands on March 17—the same day Pirate Christopher is on stage at a tech conference in San Diego. (That's not a coincidence.)

Strike 2 lands on April 16 at Military Creator Con in Dallas, to share category design and Creator Capitalist with our beloved veteran entrepreneurs.

Between now and then: 5x/week LinkedIn posts from both Pirate Christopher’s and Pirate Eddie’s profiles. 80–100 posts over four months. Paid ads funded only by revenue we’ve already earned.

Total cost: $135.

$135 for a front-row seat to what we’d normally package as a $5,000+ course.

We’re pricing it this way because we need you more than you need us. 50 verified Amazon reviews on March 17. 50 people in LinkedIn comments on strike day. 50 people holding us accountable to post every single day.

The launch doesn’t support the book. The launch, the book, and the course are the same thing—designed to compound into each other.

A category designed launch treats the launch itself as Intellectual Capital. Marketing generates revenue before the book ships. The audience isn’t buying—they’re participating. Content created during the launch becomes the next product. Every ad dollar is funded by dollars the launch already earned

You’ll notice this plan is almost entirely LinkedIn.

LinkedIn is where our Superconsumers live. It’s where the algorithm rewards consistency and conversation—two things we can control. All-in.