Apple Advanced Technology Group

The Advanced Technology Group (ATG) was a corporate research laboratory at Apple Computer from 1986 to 1997. ATG was an evolution of Apple's Education Research Group (ERG) and was started by LarryTesler in October 1986 to study long term research into future technologies that were beyond the time frame or organizational scope of any individual product group. Over the next decade it was led by DavidNagel, RichardLeFaivre,[1] and Don Norman.[2] It was known as AppleResearchLabs during Norman's tenure as VP of the organization. Steve Jobs closed the group when he returned to Apple in 1997... Apple's ATG was the birthplace of Color Quick Draw, Quick Time, Quick Time VR, Quick Draw 3D, QuickRing, 3DMF the 3D metafile graphics format, Color Sync, HyperCard, Apple events, Apple Script, Apple's PlainTalk speech recognition software, Apple Data Detectors, the VTwin software for indexing, storing, and searching text documents, Macintalk Pro Speech Synthesis, the Newton handwriting recognizer,[4] the component software technology leading to OpenDoc, MCF, HotSauce, Squeak Smalltalk, and the children's programming environment Cocoa (a trademark Apple later reused for its otherwise unrelated Cocoa application frameworks).

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