Average Is Over
Idea that American Middle Class was a temporary Golden Age phenomenon, and now (in/post Economic Transition) you have to find a niche where you can excel, or you're dead meat.
cf book by Tyler Cowen ISBN:978-0-5259-5373-9 http://en.wikipedia.org/wiki/Average_is_Over
chapter in Thomas Friedman's ThatUsedToBeUs
cf Extremistan, Increasing Returns
also applies to business Product Management http://www.brickmeetsclick.com/why-average-is-going-to-kill-you-in-retailing---other-2014-trends
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