Average Is Over

Idea that American Middle Class was a temporary Golden Age phenomenon, and now (in/post Economic Transition) you have to find a niche where you can excel, or you're dead meat.

cf book by Tyler Cowen ISBN:978-0-5259-5373-9 http://en.wikipedia.org/wiki/Average_is_Over

chapter in Thomas Friedman's ThatUsedToBeUs

• https://hbr.org/2011/12/average-is-over-whats-your-ex
• http://www.nytimes.com/2012/01/25/opinion/friedman-average-is-over.html
• http://www.huffingtonpost.com/robert-e-johnson/average-is-over-abundance_b_5173334.html

cf Extremistan, Increasing Returns

also applies to business Product Management http://www.brickmeetsclick.com/why-average-is-going-to-kill-you-in-retailing---other-2014-trends