Compelling
irrestible
buzz word for Product Development: what's the compelling reason for someone (an Ideal Customer) to buy/use your product? (vs the Status Quo)
Is your product a painkiller or a vitamin?
Great products and companies do 1 of 3 things: Get You Laid (Get Laid, Sex), Get You Paid (Get Paid, Make Money), Get You Made (Get Made, Power, status (a-list), made/paid/laid). “How does your solution tap into the emotional, powerful, evolutionary needs that we as humans have?”, asks Dave McClure. (EvoPsych)
Edited: | Tweet this! | Search Twitter for discussion
BackLinks: 2003-12-23-SoftwareWpa | 2010-02-25-SchellDiceOutsideBoxPervasiveRealWorldGames | 2012-12-15-CaganHighintegrityCommitments | 2013-06-22-JeffriesArtifactsAreNotTheProblem | 2013-08-31-ShallardCommitActionVsProcrastination | 2014-10-14-CaganProductVsItMindset | 2017-09-09-HillSoftwareRamps | 2018-05-10-JeffriesDeadlineDefense | 2019-03-12-CutlerShouldWeHaveDeadlines | 2023-01-11-CutlerTbm352RealworldLearningReviewDoubleLoop | 2024-08-28-ChinTheIdeaMazeIsAUselessIdea | 2024-09-26-ProcopioTheSlowPainfulDeathOfAgileAndJira | DreamingInCode | FeatureFactory | HighIntegrityCommitment | MythicalManMonth | ProjectOrientedRoadmapsAreCounterProductiveForSoftwareProductTeams | TomDeMarco
TwinPages: WebSeitzPrivate