buzz word for Product Development: what's the compelling reason for someone (a Persona) to buy/use your product? (vs the Status Quo)

Is your product a painkiller or a vitamin?

Great products and companies do 1 of 3 things: Get You Laid (Sex), Get You Paid (Make Money), Get You Made (Power). “How does your solution tap into the emotional, powerful, evolutionary needs that we as humans have?”, asks Dave McClure. (EvoPsych)

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