Big Kahuna: It doesn't matter whether you're selling Jesus or Buddha or civil rights or "How to Make Money in Real Estate With No Money Down." That doesn't make you a human being; it makes you a marketing rep. If you want to talk to somebody honestly, as a human being, ask him about his kids. Find out what his dreams are - just to find out, for no other reason. Because as soon as you lay your hands on a conversation to steer it, it's not a conversation anymore; it's a pitch. And you're not a Human Being; you're a Marketing rep.