Culture jamming, coined in 1984, denotes a tactic used by many anti-consumerist social movements to disrupt or subvert mainstream cultural institutions, including corporate Advertising. Guerrilla semiotics and night discourse are sometimes used synonymously with the term culture jamming... Culture jamming sometimes entails transforming mass media to produce ironic or satirical commentary about itself, using the original medium's communication method. Culture jamming is usually employed in opposition to a perceived appropriation of public space, or as a reaction against social conformity. http://en.wikipedia.org/wiki/Culture_jamming
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