Disagree And Commit

Amazon-popularized process of, at some point, ending debate and going all-in on a decision. https://en.m.wikipedia.org/wiki/Disagree_and_commit

tweets https://twitter.com/search?q=from%3Abillseitz%20disagree%20and%20commit&t=trzSRf0gbu6q8i3I4l5Dbw&s=09

The only example in Working Backwards involves Amazon Prime, Bezos saying "we will pick one plan and launch it it 3mo".

Bezos: I disagree and commit all the time. We recently greenlit a particular Amazon Studios original. I told the team my view: debatable whether it would be interesting enough, complicated to produce, the business terms aren't that good, and we have lots of other opportunities. They had a completely different opinion and wanted to go ahead. I wrote back right away with "I disagree and commit and hope it becomes the most watched thing we've ever made." Consider how much slower this decision cycle would have been if the team had actually had to convince me rather than simply get my commitment.