Working Backwards

Planning by envisioning a destination and then designing the process to get there.

Associated with Amazon:

• 2006-11-15-VogelsAmazonWorkingBackwardsProductDevelopment
• https://www.product-frameworks.com/Amazon-Product-Management.html
• often anchored with fake documents: Press Release, FAQ (PR/FAQ)
  • see also Amazon Meeting Memo
  • (2019-06-19) Munro PR/FAQs For Product Documents - everything Product Managers Need To Know
  • example! (2020-08-10) Bray A-Cloud PR/FAQ
• https://www.linkedin.com/pulse/working-backwards-amazons-culture-innovation-my-notes-satish-madhira/

cf Theory of Change