Dave Pollard says a succinct yet engaging presentation that produces Commit Ment to action from the listener(s). It is so called because it is time-limited to the duration of an average elevator ride... no longer than 160 words.
http://www.mb-journal.com/2001_Q3/elevator.htm
http://www.imakenews.com/techyvent/e_article000111463.cfm
for Brand You, your Start Up, etc.
more outward-targeted Man Tra?