Elevator Pitch

Dave Pollard says a succinct yet engaging presentation that produces Commitment to action from the listener(s). It is so called because it is time-limited to the duration of an average elevator ride... no longer than 160 words.

http://www.mb-journal.com/2001_Q3/elevator.htm

http://www.imakenews.com/techyvent/e_article000111463.cfm

for Brand You, your Start Up, etc.

more outward-targeted Mantra?

cf Positioning Statement

Story Telling elements for your pitch (Not really Elevator Pitch)

  • enemy, current pain
  • why now?
  • vision of promised land
  • obstacles/barriers
  • your solution

Edited: |

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