Elevator Pitch

Dave Pollard says a succinct yet engaging presentation that produces Commitment to action from the listener(s). It is so called because it is time-limited to the duration of an average elevator ride... no longer than 160 words.

http://www.mb-journal.com/2001_Q3/elevator.htm

http://www.imakenews.com/techyvent/e_article000111463.cfm

for Brand You, your Start Up, etc.

more outward-targeted Mantra?

cf Positioning Statement

Story Telling elements for your pitch (Not really Elevator Pitch)

• enemy, current pain
• why now?
• vision of promised land
• obstacles/barriers
• your solution