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| Positioning Statement |
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| last edited by BillSeitz on Oct 14, 2008 1:02 pm |
Market Ing term from Crossing The Chasm
Rather different: AlRies and [Jack Trout]'s book Position Ing: The Battle For Your Mind ISBN:0071373586.
http://ries.com/articles-positioningera.php That's why if you have a truly new product, it's often better to tell the prospect what the product is not, rather than what it is.
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