Positioning Statement

Marketing term from Crossing The Chasm

  • For ___ (target customers)

  • Who are dissatisfied with ___ (current market alternative),

  • Our product is a ___ (new product category)

  • That provides ___ (key problem-solving capability).

  • Unlike ___ (the product alternative),

  • We have assembled ___ (key Whole Product features to maximize fit for specific target Market Segment) (Product Market Fit)

Rather different: Al Ries and Jack Trout's book Positioning: The Battle For Your Mind ISBN:0071373586.

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