Joel Spolsky

http://www.joelonsoftware.com

founder of FogCreek Software, maker of City Desk Content Management System and FogBUGZ Bug Tracking Software. http://www.fogcreek.com/

writes about (esp.) software Project Management and Product Management

known for his 2000 "Joel Test" CheckList: http://www.joelonsoftware.com/articles/fog0000000043.html

• which he didn't follow for Stack Overflow - 2009-07-23-DemarcoAtwoodSpolskyContraSoftwareEngineering