Li And Fung
big trading/mftg group in China
http://en.wikipedia.org/wiki/Li_&_Fung Instead of owning any production facilities, Li & Fung manages a large number of quality-conscious, cost-effective producers who can deliver to a deadline for its customers. (Business Web)
They serve LeviStrauss.
Runs the ToysRUs franchise in Asian countries.
Tucked away in an anonymous building in what's left of Hong Kong's garment district is a pretend American Shopping Mall: There's a mock Dis Ney Store next to the Bed Bath And Beyond shop and a Restoration Hardware storefront down the hall from the Cracker Barrel Old Country Store... Part of its evolution from middleman to a richly linked supply chain is a big push into the brand-licensing business. Li & Fung licenses Levi Strauss Signature, Levi's Red Tab, Cannon, Royal Velvet and Disney plush toy brands. It designs products, arranges for their production and then arranges to have them retailed, primarily at mass merchants.
Edited: | Tweet this!