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| Love Mark |
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| last edited by BillSeitz on Aug 20, 2008 8:54 pm |
Lovemarks by Kevin Roberts of Saatchi And Saatchi ISBN:1740454200
JiHi had heard Kevin Roberts speak at her BigCo and said he was very interesting, and I had read his Fast Company [Trust Mark] article way back, so thought I'd give it a try.
Ptui.
Intellectually a mess.
lovemarks is beyond trustmarks which is way beyond Brand Ing
you need Respect before you can get love
but there's actually 2 dimensions of love (high/low) and respect (high/low)
Then there are 3 attributes of Love, or a Love Mark. With no justification for picking them. Then a bunch of examples of successful lovemarks, with unconvincing blurbs trying to explain how they fit those 3 attributes (or maybe 1 just of them, really well. Or something).
Maybe this needs to be a Multi Media presentation that washes over you impressionistically.
Update: [Chris Lawler] and [Johnnie Moore] are not thrilled, either.
Tom Peters still loves this book.
| See Back Links: Book List | Kevin Roberts | z2004-11-30- Cluetrain Lovemark Deathmatch | Love Mark | z2004-09-29- Peters Interviews Roberts | z2004-06-23- Rodriguez Lovemarks | |
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