Intellectually a mess.
lovemarks is beyond trustmarks which is way beyond Branding
you need Respect before you can get love
but there's actually 2 dimensions of love (high/low) and respect (high/low)
Then there are 3 attributes of Love, or a Love Mark. With no justification for picking them. Then a bunch of examples of successful lovemarks, with unconvincing blurbs trying to explain how they fit those 3 attributes (or maybe 1 just of them, really well. Or something).
Maybe this needs to be a Multimedia presentation that washes over you impressionistically.
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