| WebSeitz/wikilog |
| ManTra |
|
| last edited by BillSeitz on Aug 30, 2008 4:01 am |
Guy Kawasaki re-FramIng of a MissIon
NiKe has a great customer slogan, arguably one of the best customer slogans ever created: "Just do it." I love that slogan, but a slogan is not a mantra. A mantra's purpose is to remind employees what they exist for, why they go to work where they do. A Nike employee goes to work for authentic athletic performance. That's what this company stands for; that's its mantra: "authentic athletic performance."
| See Back Links: Dont Be Evil | z2008-04-10- Boyd Dinner | z2008-02-28- Frekonomics Usa Motto | MissIon | z2008-01-22- Cascio Resilience Vs Other Memes | Elevator Pitch | Skunk Works | |
| User Options Recent Changes Help Page |