Market Research Consult Ant.

different niches

• help you do custom research for Product Development

• provide macro statistics on various markets

tracking deals (the below are mostly quotes pulled from elsewhere)

[Nielsen Company], a research competitor to Forrester Research, acquired [Iag Research] in April to enhance its analytical insight.

Jupiter Research was was founded in 1996 and later owned by Jupiter Media. It was acquired by [MCG] Capital and briefly merged with Kagan Research to form [Jupiter Kagan] before Kagan itself was sold off.

Jupiter Media ([JUPM]) acquired [Media Bistro] in 2007.

Jupiter Media sold the research division, once called Jupiter Media Metrix, to [MCG] Capital in 2006.

In 2000 Com Score bought certain assets and the customer agreements of [PCData] of Reston, Virginia. [PCData] was among the earliest Web measurement firms (Web Traffic Firm), but increasing competitive challenges (including threat of a patent infringement lawsuit by industry pioneer Media Metrix) put [PCData]'s future in doubt. The acquisition of [PCData]'s large customer base helped accelerate the growth of Com Score's syndicated measurement service, which was widely considered to be more accurate than the service that [PCData] technology previously delivered.

By 2001, Media Metrix had built a market share lead but had been unable to create a sustainable financial structure. Net Ratings, its closest competitor, was armed with strong capital reserves and announced its intention to acquire and integrate Media Metrix. However, after several months the [FTC] announced its intention to block the acquisition and accordingly Net Ratings canceled the transaction. Com Score was subsequently able to acquire Media Metrix in a deal announced in June 2002.

Media Metrix originated as [PCMeter], a business unit of market research company NPD, and began publishing statistics in January 1996. In July 1997, it changed its name to Media Metrix, citing the desire to track a wider variety of interactive traffic. In October 1998, Media Metrix merged with its nearest rival, [Relevant Knowledge]. The company went public as NASDAQ:MMXI in May 1999, reaching a market cap of $135 million on the first day of trading. In June 2000, the company acquired [Jupiter Communications] for $414 million in stock, and changed its name to Jupiter Media Metrix. In the aftermath of the dot-com bubble collapse and associated downturn in internet marketing spending, Jupiter sold the Media Metrix service to rival Com Score for $1.5 million in June 2002.

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