Market Research

attempt to understand behavior/attitudes of number of people

in Product Development

• to understand current users/customers, to better serve them (and find more that are similar)

• to understand non-users, to figure out what they want

• to develop profile of target customers, so you can Market to them more effectively

some techniques

• interview (small number, high operator-error risk, highly variable across interviewers)

• survey

  • of your users http://mashable.com/2011/03/06/user-feedback-apps/

• Focus Group

• ??

Market Research Firm