Market Research (WebSeitz/wikilog)

WebSeitz/wikilog

Market Research

Bill Seitz is a Product Manager/CTO with a track-record of bringing a business perspective to building agile product-development teams for start-ups, and is seeking a senior role in an entrepreneurial organization building disruptive Internet-driven products.

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last edited by BillSeitz on Oct 15, 2008 12:24 pm

attempt to understand behavior/attitudes of number of people

in Product Development

to understand current users/customers, to better serve them (and find more that are similar)
to understand non-users, to figure out what they want
to develop profile of target customers, so you can MarKet to them more effectively

some techniques

interview (small number, high operator-error risk, highly variable across interviewers)
survey
[Focus Group]
??

Market Research Firm

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Bill Seitz, fluxent at gmail dot com, Weblog