Merchant
Shop Keeper, trader
http://blog.redfin.com/blog/2010/08/merchant_sensibility.html
important mentality for anyone in a Start Up
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Jason Fried http://www.inc.com/magazine/20110301/making-money-small-business-advice-from-jason-fried_Printer_Friendly.html
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Jamie Dihiansan When I was at the Crate and Barrel store helping a woman find a set of drinking glasses I had a short conversation with her about what sort of glasses she was interested in. There are so many glasses at the Crate. In this 5 minute conversation I helped her hone in on the right glasses. Making this one $9.99 sale taught me loads more than a graphic design book had ever done. I remembered this later as I designed the UI for the website.
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