Smashed Together Words
You Link As You Think by turning each key phrase into Smashed Together Words (eliminate punctuation, capitalize each component word), if your WikiEngine supports Automatic Linking. (key page: Automatic Linking)
But there are plenty of edge-cases requiring examination - see Wiki Name Examples.
- Searching for a name gets exact matches without worrying doing exact-phrase-search (which some tools might not even support)
- Psychologically you and everyone else are more likely to converge on the "right" name to refer to something when it has a Smashed Together Words-name.